Problem: How might we make meditation & fitness a daily practice for users?
Goals:
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To encourage users to make meditation a daily practice by creating a welcoming community
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“It all begins with an idea. Maybe you want to launch a business.”
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“It all begins with an idea. Maybe you want to launch a business.”
Interviews
Interviews
Ideation Phase: We created a mood board early on to share ideas.
Once we decided on the features we wanted to include in our app based on our initial interviews, we were able to create a user flow. We wanted our flow to be simple. We knew if we included too many steps and options for users, the app would become another stressor. We made a conscious effort to reduce stress for our users, not just in the content and design choices, but in the overall flow of the app.
